Italian apéritif label Campari has partnered with Imbibe Magazine (the authority on all things spirits and drinks) for a Negroni Week celebration to shine a spotlight on the sustainable world of food and beverage.
The concept includes a series of special menu offers at selected bars and restaurants in Cape Town.
Slow Food, the official giving partner for the second year, is a global movement of local communities and activists, across more than 160 countries. Just like Campari and the Negroni, Slow Food has Italian roots, creating the perfect pairing.
The Slow Food Negroni Week Fund will continue to directly support the hospitality community in 2023 and beyond, helping to preserve cultural and biological diversity, promote food and beverage education with knowledge exchange, and foster equity and justice. With the increased challenges facing the hospitality and food and beverage industries in recent years, this work is more important than ever.
What makes a perfect Negroni cocktail?
The original recipe is perfectly balanced with equal parts of Campari, Red Vermouth and London Dry gin. The International Bartenders Association (IBA) lists Campari as an official ingredient of the Negroni, and thus, there is no Negroni without Campari.
In 1919 in Florence, Count Camillo Negroni contemplated ordering an Americano cocktail but decided it was time for a change. He requested it with a touch of gin instead of soda, inspired by his last trip to London and its prevalent gin scene.
The bartender was pleased to honour the aristocrat’s request and added an orange garnish rather than the lemon wedge of the Americano to signify the new drink he had created.
Today the Negroni is one of the most famous contemporary classic cocktails that can be ordered anywhere in the world.
Where can you try Negroni Week 2023 in Cape Town?
Throughout the week until Sunday, 24 September there will be the opportunity for the public to celebrate cocktail culture and show appreciation for the art of mixology through special set menus. Bartenders also show off their dedication and skill while crafting one of the world’s most popular cocktails.
Top cocktail bars in Cape Town running limited menus at special rates include Kloof Street House, Fable, The Gin Bar, Scala Pasta, Gigi's Rooftop Bar at Gorgeous George Hotel, The Art of Duplicity, Tjing Tjing Rooftop Bar, The Athletic Club and Social, The Drinkery, House of Machines, Talking to Strangers, Cause | Effect, The Thirsty Scarecrow, Dario's Cafe, and Nocturne in Stellenbosch
Additionally, Campari brings together pairs of top-tier bartenders to celebrate the bond between mixology and the classic Negroni with the release of The Timeless Bond Series. The series features some of the best bartenders from around the world.